ESPIGUETTE is a conceptual fashion e-commerce experience exploring the intersection of digital design, branding, and visual storytelling.

Inspired by the natural landscapes of Southern France and the atmosphere of La Plage de l’Espiguette, the project focuses on creating a calm, elegant, and modern fashion identity shaped by warm tones, refined typography, and immersive imagery.

The concept was developed as a multidisciplinary design project, combining UI design, branding, typography, layout systems, and photography into one cohesive visual experience. Every photograph used throughout the project was captured and art directed by Thomas Enzler, helping shape the overall tone and authenticity of the brand.

Designed as a responsive fashion platform, ESPIGUETTE embraces a minimal and editorial approach inspired by contemporary womenswear brands and modern coastal aesthetics.

Tools used: Figma, Affinity Designer, Canva.