MIDONI is an offshoot from a real-world project where I developed the label design, logo and visual identity for a beverage brand. From the original project, I developed this additional concept to explore the visual language further and push the identity in a more experimental direction.

The concept is built around a strict grid, oversized typography and a vivid red colour, creating a bold and minimal visual identity with a strong sense of structure.

The label design, logo and branding were developed in Affinity. AI was additionally used to create photorealistic bottle mockups and visualise the concept in its intended product context.

Role
Label Design · Logo Design · Branding · Art Direction

Tools
Affinity · AI Mockup Creation